Michel De Vos from agency Vandekerckhove & Devos today showed their logo designs. His preferred design matches the needs and was immediately chosen as the right one. The logo feels trustworthy and open. And the “plus equals multiply” illustrates that each increment in participation has a big effect on the outcome.
About Mondragon
I saw a VPRO documentary about Mondragon. It’s a pity they wanted to mix the Basque separatist movement with the cooperative culture from the city of Mondragon, but it’s still a great movie for anyone who wants to know more about shared ownership and its benefits for business and society.
See for yourself on the Tegenlicht website