Money and people are cold lovers. Investment and purpose, therefore, are not each others natural allies. When short-term results take the lead, it is much more difficult to motivate people to create value for customers. But, value for customers, is what brings in long-term results. That’s why, investors who understand that making money is not the main priority, have the best chance to make money on the long term.
Building purpose-centric companies
Building purpose-centric companies is what Participium tries to achieve. We are building several companies from idea to growth. Each of these companies should help people to be more happy at work. That is our purpose. And, it is the mother-purpose for all the companies we are building.
That’s why FunkyTime helps knowledge workers, project managers and operations managers to have a more ‘funky’ time. That’s why Forte changes technical companies into market-oriented companies, since market orientation does make it more easy to motivate all workers to strive for the same goal.
Attracting compatible investors
There is a base law for business and industry, that says “shit always goes down”. In order to ensure we do the right things ourselves, we are ensuring purpose alignment from the top. The articles of association of Participium include an explicit statement that refers to our nature of long-term investment. We even have statements that allow us to exclude a main investor who is not in line with our purpose any longer. We are going to continue on this path, and are now creating a charter based on the values ‘trust’, ‘results’, and ‘passion’ that will refer to the purpose. And of course, when introducing new investors, we check first, whether they are aligned. Not an easy task, since ‘taking the money’ is tempting.
Interested to find out how this is going? Feel free to drop a line.
Participium 